ZoomInfo

In 2015, ZoomInfo began constructing a new business model that would catapult the brand from a simple B2B data provider to a Growth Acceleration Platform. This would “combine the most comprehensive and actionable business intelligence database with integrated tools that allow sales and marketing professionals to identify, connect, and engage with qualified prospects and replicate success.”

The brand would need a major face lift in order to align with the new business model. Released in January 2016, this rebrand included an updated logo, new corporate colors, fonts, print collateral and website. In order to preserve the existing brand equity, we decided to make small updates to the logo that would modernize the design and improve its versatility. The colors would be more sophisticated and the website would have a more intuitive structure with a playful, contemporary design.