Avantis Investors

Logo Design / Brand Identity / Website Design / Promotional Materials

American Century Investments (ACI) had an immediate need to develop a brand strategy for a new subsidiary investment company which our team at Prosek would later name “Avantis Investors.” I created the winning logo for their company and took the lead on designing their marketing collateral and complex website within an extremely tight timeframe. One major challenge I had to overcome when creating the website was integrating the site elements with AEM – a CMS our team had never used. I also strategized ways to display their extensive amount of data across devices and was able to develop, together with the team, a comprehensive, fluid website with an effective UX.