Spiff Assistant

I was tasked with creating a unique, yet on-brand visual identity to promote Spiff’s new generative AI technology, Spiff Assistant. I utilized similar elements and styles that we had created for our Spiff branded iconography to design our own wizard character— an “assistant” that has magical way of helping customers self-manage on the Spiff platform. In order to correlate the wizard (which would be used on marketing materials) with our AI in-app icon, our team created an animation in which the wizard’s star would transform and take the shape of the in-app symbol. We also introduced a new gradient to the visuals to differentiate our unique AI offering, while still using Spiff brand colors and elements to make it cohesive with our primary visual identity.